Whilst I may have discovered a blog through a picture or a recipe or a link, what really determines if I'm going to stick around is the 'about' page. I like to know who I'm dealing with. Do we have something (or anything) in common? Do I think we would get on if we met? Do I even think that we could be friends?
With that in mind, I thought it was probably time that I updated this page to say more than just the basics about me (Kathryn, aged 28) and my life (an accountant who lives in London, UK).
I started this blog in February 2011 on a whim. I'd fallen head first in to the world of food blogs and decided that I wanted to have a go at one myself. I've blogged in various forms for many years but this is probably the first time that I've blogged with any real purpose or focus.
Initially this blog was somewhere for me to document my weekend baking adventures. I meandered through cookbooks and worked my way through bag after bag of flour with no real meaning. After a while, I found that I'd become a bit disillusioned with the whole process.
Co-incidentally, or maybe not so co-incidentally, around that time I started reading more about what goes into the food that we eat and seeking out blogs that had a slightly different viewpoint. I started to feel excited about food, and food blogging, again.
I still want to eat cake at any given opportunity. Now, however, if I'm going to eat cake, I want it to be the best cake I can possibly eat and I want it to be made with the best and most wholesome ingredients that it possibly can be. This is not a 'healthy' desserts blog - there's far too much butter around for that - but I am trying to move towards more whole grains, good fats and more natural sugars in my diet and I think it is only right that I reflect that philosophy here. Not least because it has changed the way I approach and think about food and because it makes me feel good about the choices that I make.
Given the frequency with which we order pizza for dinner, I think I can safely say that I'm a long way from perfect in my eating habits and I would never pretend to be otherwise but I hope that I can provide some inspiration or at least some food for thought (pun intended).
Above all though, I just want to eat delicious food and to share that food with you.
For more details about where my work has been featured, please visit my press page. If you want to get in touch, please either leave me a comment, email me (firstname.lastname@example.org) or find me on twitter as @londonbakes.
(Also reading this back, I would totally hate me. I'm not as annoying as I sound. I hope).